Solution
To tackle the challenge of reaching four different audiences, we implemented a clear and intuitive funnel right at the start on the homepage.
Visitors can easily select which group they fall into and be directed to a page with specific information and resources catered to their needs.
As the designer on the project, my role involved working closely with the client to develop wireframes, strategize on page content, and create a visually engaging design that would effectively guide users through the site.
We also built the site on a custom WordPress platform, allowing the client to easily update it with new information and resources.